Independent Reviews That Clarify Current Performance
Performance audits provide a detailed view of how campaigns operate across Meta Facebook and Instagram Google Search and Display Ads and LinkedIn. They highlight the factors affecting ROAS, CAC, LTV, lead quality, and conversion rate.
In the UAE, where user behaviour and costs shift frequently, an audit gives brands a clear baseline and identifies the adjustments required to improve efficiency and stability.
How Our Audit Process Works
The audit reviews historical data, current account structure, audience behaviour patterns, bidding logic, creative performance, and landing page alignment. The system evaluates signals across Arabic and English campaigns and compares them to category norms in Abu Dhabi and the wider UAE.
Each insight is reviewed by the team to determine which updates will produce measurable improvements in targeting accuracy, spend efficiency, and conversion behaviour.
Key Gains for UAE Based Brands
Brands receive a structured explanation of what drives performance and what limits it. The findings show how budgets move, which audiences respond, how keywords behave, and where creative or structural gaps exist.
This provides clear direction on how to stabilise CAC, strengthen lead quality, and improve conversion rate across competitive categories.
Audit Components
Account Structure Review
The audit examines campaign organisation, targeting layers, bidding strategies, creative groupings, and tracking configurations. It identifies unnecessary complexity or missing elements that influence cost and delivery consistency.
Audience and Intent Evaluation
Behaviour signals across Facebook Instagram LinkedIn and Google Search are analysed to understand intent strength and segment quality. This shows which clusters deliver consistent engagement and which contribute to higher costs without conversion.
Creative and Messaging Assessment
Ad content is reviewed to measure alignment with search intent, platform behaviour, and sector specific expectations. The audit highlights variations that produce higher response rates and those that lower efficiency.
Channel Specific Breakdown
Meta across Facebook and Instagram
The audit reviews engagement patterns, delivery distribution, and audience overlap. It evaluates how creative and targeting decisions influence conversion paths in consumer oriented categories.
LinkedIn Performance Review
For B2B sectors, the audit analyses job roles reached, industry alignment, lead form completion patterns, and message relevance for decision makers.
Google Ads across Search and Display
Keyword behaviour, match types, bidding activity, and Display placements are examined. This clarifies how cost patterns and search intent influence outcomes and where adjustments improve traffic quality.
Landing Page and User Path Mapping
Landing pages are evaluated for structure, clarity, mobile usability, and message alignment. The audit identifies points where users hesitate and highlights adjustments that support stronger conversion rates.
Why Audits Matter in the UAE
The UAE market displays rapid changes in cost levels, audience patterns, and category behaviour. A structured audit helps brands understand how these conditions affect performance.
It provides clarity on what is working and what requires adjustment across Arabic and English campaigns. This supports stable forecasting, more accurate planning, and more consistent acquisition results.